No startup is too big and no project is too small. Netflix, which needs no introduction, asked us to help out on a small Communications project. Briefing was clear: Feature a bundle of specific romantic comedies together under one cohesive narrative – in 30 seconds.
Our creative solve was telling truth about the “romcom” genre with a twist of irony. The campaign ran in Scandinavia, hence the ironic and raw nature of the spots.
Besides the above key TV and Cinema spots, the campaign extended to Digital Out Of Home, Paid Social content and Influencer Content in various channels.