Brand Identity and Communications

Those who can, teach.
Those who lead, inspire.

MasterClass is the first online education platform that enables you to learn from the best instructors in the world. The brand identity, which balances cinematic luxury with accessible learning, serves as the cornerstone of both product and communications.

The brand identity works across all touch points, from product design to emotionally-engaging photography and films.

These are examples of trailers for MasterClasses taught by Annie Leibovitz, Armin van Buuren, Marc Jacobs, Chris Hadfield and Hellen Mirren. Do you feel inspired to enroll?

World changing results.

MasterClass has not only grown as a brand, but as a business. In 2021, the company had a valuation of more than $3 billion and is still leading the field of online education.